Bespoke CRM Case Study: Revolutionising Customer Data Management

How we transformed Arrow Subsea's customer data management from Excel spreadsheets to a comprehensive cloud-based CRM system.

June 10, 2023

From Spreadsheets to Smart CRM

Arrow Subsea had outgrown Microsoft Excel for managing customer data and needed a modern solution that could scale with their growing business while providing advanced functionality.

The Challenge

Arrow Subsea faced several critical limitations with their existing approach:

Outgrowing Microsoft Excel's capabilities for customer data management
Need for remote accessibility across multiple devices
Requirement for concurrent user support
Lack of powerful search capabilities
Missing user activity auditing
Inefficient document management and access

Our Technical Solution

We developed a comprehensive web application hosted on AWS Cloud using:

NodeJS: High-performance backend development
Express: Robust web application framework
Solr: Advanced search functionality
MySQL: Reliable database management
AWS Cloud: Scalable, secure hosting infrastructure

Key Features Implemented

The bespoke CRM system included comprehensive functionality:

Multi-Device Access: Seamless operation on desktop, tablet, and mobile
Concurrent Users: Multiple team members can work simultaneously
Advanced Search: Powerful search capabilities across all data
Document Management: Efficient storage and linking of job-related documents
User Activity Tracking: Comprehensive audit trails
Secure Platform: Enterprise-grade security measures

Business Impact

The transformation delivered significant improvements:

Revolutionised Data Management: Moved from manual spreadsheets to automated database system
Streamlined Processes: Eliminated inefficiencies in customer data handling
Improved Staff Efficiency: Faster access to information and reduced manual tasks
Enhanced Collaboration: Multiple users can access and update data simultaneously

"Our team was able to provide Arrow Subsea with a comprehensive bespoke software system that met their needs and improved the way they managed customer data."